Log Frame Training – Common Challenges

I recently again facilitated a logframe workshop where I oriented the managers of intervention programmes towards basic log frame concepts and the idea of indicators, targets and means of verification.

Most people seem to intuitively grasp what we are trying to achieve when we present the workshop, and most take well to the assumption that it allows for better planning, monitoring and evaluation, but a set of common challenges seem to arise. In this entry I highlight three of these challenges and give an idea of how I try to get around them. I would be interested to hear from anyone how they approach these.

CHALLENGE 1:
Participants find it difficult to distinguish outputs, outcomes and impacts from one another. Even if we give them plenty of examples, clear definitions and an opportunity to practice their identification of the different kinds of results, they still find it difficult to correctly place these in the results chain. It is not absolutely crucial that they are placed correctly, but it definitely helps when you are later developing and indicators matrix. To help participants, I often give the following explanation

  • Outputs are what your programme delivers and are often a tangible indication that some activity was completed.
  • Outcomes are the changes you hope to see in the behaviour / skill / knowledge / values / attitudes of those you interact with in the shorter term.
  • Impacts are the other organisational and longer term changes you hope to see as a result of changed behaviour / skills / knowledge / values / attitudes of the participants.

And then I demonstrate it with a tomato plant example:

  • Planting tomato seeds, fertilising them and watering the soil are likely to result in a number of green sprouts emerging as a direct result of your “intervention”. These aren’t yet the tomatoes, but they tell you that you that some activity was completed and that you are possibly on your way to some sort of meaningful result (Output).
  • Having big fat red juicy tomatoes harvested tells you that you have achieved something – the seeds changed into something more useful (Outcome).
  • If you are able to eat your tomatoes and enhance your nutrition or if you sell the tomatoes to supplement your income, these are impact level results (Impact).

CHALLENGE 2:

When participants do a problem analysis they tend to accurately identify the level of intervention required to actually solve a problem. But when it comes to planning the intervention, they loose sight of the magnitude of the problem (despite being encouraged to go back to the problem analysis) and rather focus on the practicalities as it relates to their current organisational strength. So they agree to do two three hour workshops per term because that is all that they can manage. I often have to point them to the example again to get them to understand the effect of this kind of programming:

In the tomato plant example this equates to agreeing to water the tomatoes only once a month because that is all you have the time and staff for. And it obviously could lead to a reduction in the benefits gained.

CHALLENGE 3:

When developing a Log Frame Indicators Matrix, people have great difficulty in ensuring that the indicator , target and means of verification align well.

  • They might talk about the number of something in the indicator and put a percentage in the target. E.g. Indicator: The number of indicators that complete the course. Target: 90% of all Educators
  • They might talk about an increase in performance when they phrase the indicators, but only refer to a single measurement opportunity in the means of verification without any baseline data available. E.g. Indicator: Increase in learner performance on literacy test. Target: 80% of learners must pass. Means of Verification: End of year test

I have used the the following “recipe” with some success.

Appropriate targets if your indicator says something about an
INCREASE / IMPROVEMENT IN
–Number of people with skill / knowledge / appropriate behaviour
*e.g. 20% more people ….
–The knowledge / skill / quality level at which your participants can do something
*e.g. Average knowledge score increases with x%
– The number of people achieving a certain standard increases (e.x. pass, expemption)

* e.g. Number of persons passing increases with 20% over baseline

NOTE If you speak about an increase / improvement in your indicator / target your means of verification presupposes that knowledge about the baseline conditions and at least one other period in time will be required.

Appropriate targets if your indicator says something about achieving a
MINIMUM STANDARD
–Number of people achieving the minimum standard

*e.g. 80% of people must at least pass / get 80%
NOTE: This could be measured at a single instance only

Appropriate targets if your indicator says something about establishing SOMETHING NEW

–Number of people doing / showing something new

* e.g. 125 people must submit a business plan to COMSA
–The frequency with which people do something new

*e.g. Teachers to include open-ended questioning at least once in all observed lessons

Note: This could be measured at a single instance only.

Why do we Use Logic Models?

We often use logic models when we do evaluations, and I must admit, I don’t often wonder why I do it. The value is just implicit to me. On the AEA listserv, Sharon Stout put a summary together of what logic models are good for, and I agree with all of this. She writes:

“Below is my synopsis of Jonathan Morell’s synopsis (plus later additions by Patricia Rogers) with additional text taken from a post of Doug Fraser’s thrown in with a short bit credited earlier to Joseph Wholey.
See below …

The logic model serves four key purposes:

— Exploring what is valued (values clarification) – e.g., as in building consensus in developing a logic model, how elements interact in theory, and how this program compares;

— Providing a conceptual tool to aid in designing an evaluation, research project, or experiment to use in supporting — to the extent possible – or falsifying a hypothesized causal chain;

— Describing what is, making gaps between what was supposed to happen and what actually happened more obvious, and more likely to be observed, measured, or investigated in future research or programming; and

— Finally, developing a logic model may make evaluation unnecessary, as sometimes the logic model shows that the program is so ill-conceived that more work needs to be done before the program can be implemented – or if implemented, before the program is evaluated.”


Michael Scriven then took the discussion further, and again I absolutely agree with everything he says:

“Good job collecting the arguments for logic models together. Of course, they do look pretty pathetic when stripped down a bit–to the sceptical eye, at least. It might not be a bad idea to gather some alternative views of ways to achieve the claimed payoffs, if you’re after an overview. Here’s a overcompressed effort:

“Key purposes of logic models,” as you’ve extracted them from the extended discussion:
1. Values clarification. Alternative approach: identify assumed or quoted values, and clarify them as values, mainly by identifying the standards on their dimensions that you will need in order to generate evaluative conclusions; a considerably more direct procedure.

2. An aid in designing the evaluation. Alternative approach: Do it as you would do it for a black box, since you need to have that skill anyway, and it’s simpler and less likely to get you offtrack (i.e., look for how the impact and process of the program score on the scales you have worked up for needs and other values)

3. Describing what ‘is’. The program theory isn’t part of what is, so do the program description directly and avoid getting emroiled in theory fights.

4. Possibly avoid doing the evaluation. None of your business whether they’re great thinkers; they have a pgrm, they want it evaluated, OK do your job.

Then there’s other relevant considerations like:

5. Reasons for NOT working out the logic model.
Reason A: you don’t need it, see 1 above.
Reason B: your job is evaluating not explaining, so you shouldn’t be doing it.
Reason C: doing it takes a lot of time and money in many cases, so it often cuts down on the time on doing the real evaluation, so if you budgeted that time, you’ll get underbid, and if you didn’t, you’ll go broke.
Reason D: in many cases, the logic model doesn’t make sense but the program works, so what’s the payoff from finding that the model is no good or improving–payofff meaning payoff for the application field that wants something that works and doesn’t care whether it’s based on the power of prayer, the invocation of demons, good science, or simple witchcraft.(NOW THIS HAD ME IN STITCHES!) Think about helping the people first, adding to science later, on a different contract.

In general, the obsession with logic models is running a serious risk of bringing bad reputations to evaluators, and to evaluation, since evaluators are not expert program designers and not the top experts in the subject matter field that are often the only ones that can produce better programs. You want to be a field guru, get a PhD and some other creds in the field and be a field guru; you want to find out if the field gurus can produce a program that works, be an evaluator. Just don’t get lost in the woods because you can’t get the two jobs distinguished (and try not to lure too many other innocents with you into the forest).

Olive branches:
(i) of course, the logic theory approach doesn’t always fail, it’s just (mostly) a way of wasting time that sometimes produces a good idea, like doodling or concept mapping (when used out of place);
(ii) of course, it makes sense to listen to the logic theory of the client, since that’s part of getting a grip on the context, and asking questions when you hear it may turn up some problems they should sort out. Fine, a bonus service from you. Just don’t take fixing the logic model as one of your duties. After all:
(iii) Some of the most valuable additions to science come about from practices like primitive herbal medicine (eg the use of quinine, aspirin, curare) or the power of faith (hypnosis, faith-healing) that work although there’s no good theory why they work; finding more of those is probably the best way that evaluators can contribute to science. If you require a good theory before you look at whether the program works, you’ll never find these gold mines. So, though it may sound preachy, I think your first duty is to evaluate the program, even if your scientific training or recreational interests incline you to try for explanations first.

My conclusion is that next time, before I go about writing up a logic model “just because it is the way we do evaluations” I’ll be a little bit more critical and consider whether this isn’t an instance where I should not have to get a logic model.

Cute Web Resource on Logic Models

We often have to do training on Logic models and assist our clients in developing indicator frameworks. There are various resources on the net available to help you do this, but in the end we usually have to facilitate a workshop with the clients.

Before I can send a consultant out to do some training for us, I have to make sure that they understand the concepts exactly as we do. I have found a cute resource that might show the way on how we can start to streamline our knowledge management processes. Instead of sitting with a consultant everytime before an assignment, we could start using technology to make the job easier. Videotaping a training session is one way of doing it, but at the following link you will find a particularly cute example of how one could use flash to create a website / CD. I think this is an excellent resource!

http://www.usablellc.net/Logic%20Model%20(Online)/Presentation_Files/index.html

Also, some discussion on the AEA list recently pointed to the following basic guides about evaluation.
http://gsociology.icaap.org/methods/basicguides.html